Find what the business is already missing.
If capable people are working flat out but sales are stuck, I look at the offers, existing customers and route to buying. We identify where revenue is being lost and what is worth testing first.
Commercial advisory
Bring me in when the next commercial move matters.
For founders, leadership teams and organisations facing missed revenue, positioning that no longer fits, or a decision too important to make inside the usual noise.
An outside perspective
Get clear on what is actually happening.
Perhaps revenue has flattened while everyone is working harder. Perhaps the business has grown but its positioning has not kept up. Or several opportunities are competing for the same time and money.
I bring experience of building and selling businesses, leading sales at scale and working alongside founders. I look at customers, offers, the team, the route to market and the decisions in front of you — then challenge what is being assumed.
What changes when I come in?
We find the commercial decision underneath the noise.
We get clear about where the opportunity is, which ideas deserve investment, what is creating activity rather than revenue, and the decisions that need making now.
Make the stronger offer easier to buy.
If the business has outgrown the way it describes itself, I help separate what customers really value from everything else. That gives the team a clearer proposition and a sharper commercial conversation.
Choose what to back, and what to stop.
If several growth ideas are competing for time and money, we weigh them against the evidence, capacity and likely return. You leave knowing which decisions need making and who needs to own them.
The scope follows the problem
Ways to bring me in.
Strategic projects
A defined commercial question: growth, positioning, offer architecture, customer opportunity or a route to revenue. We agree the scope and the decisions it needs to support.
Retained & fractional advisory
For leaders who need experienced thinking in the room over time, without a full-time appointment. A sounding board with commercial accountability and practical follow-through.
Board & NED conversations
I am a director of Swindon 105.5 and Lines of Connection CIC. For organisations looking for independent judgement, operator experience and commercial instinct, we can discuss the remit and fit.
Leadership working sessions
Focused sessions that get the right people around the same commercial problem and leave them with clearer priorities, decisions and ownership.
Bring me a live commercial question.
Tell me the decision you are wrestling with. I’ll ask what the numbers say, what has already been tried, who needs to be involved and what happens if nothing changes.
If I can make a difference, I’ll propose a defined project or advisory remit: what I will examine, who I will work with, the decisions it needs to support, the timeframe and the fee. If a narrower Money Gap Map ↗ is enough, I’ll say so.
Start a conversation
Bring Debbie into the business.
Tell me what is changing, what is stuck or which decision is on the table. We can discuss the right shape of work.
Discuss advisory work We’ll start with the commercial question and whether my involvement makes sense.